Being affectionate with your lady and reminding her that she’s the love of your life is one thing.

Hitting her over the head with it in the course of ONE day – while ignoring her needs the rest of the year – is another.

But chances are you’re not like that. You might be thinking, “Hey, I show my lady she’s special ALL the time…why I can’t do the same on Valentine’s Day?”

Of course you can, but just remember to keep it within reason – and more importantly, look at the BIG PICTURE.

Let me tell you, I’ve helped lots of clients over the years, and I’ve noticed a common trait among plenty of misguided guys.

They feel obligated to perform impossible feats worthy of a Hollywood script to “fight” for their lady’s love.

It gets especially worse on Valentine’s Day when that over-the-top mentality gets compounded with an artificial need to prove themselves on a certain date of the year.

Don’t be that guy.

Avoid falling into the marketing trap of pulling out all the stops on Valentine’s Day (e.g. buying overpriced crap to show you care) just so your lady can brag about it on Facebook (i.e. “I have the BEST boyfriend in the world XOXO”).

Ask yourself: did you really hire that band and make reservations at that overpriced restaurant because you care about her…or was it just for posterity?

Instead of treating a specific date on your calendar as the be-all, end-all of your love life, simply think of it as a milestone of your relationship as a whole.

Valentine’s Day should NEVER serve as a yardstick of your commitment for someone. Other than that, knock yourself out this weekend if you want to remind that special woman in your life that you cherish her.

But remember, no card or gift can replace the feeling of being truly loved.

As long as your gesture complements everything else you’ve done during the other 364 days of the year, then have at it.

Speaking of which, why don’t you work on planting an insatiable desire in her head so she’ll crave you 24/7 (and not just on Valentine’s Day)?

That way, your relationship will stay alive and kicking the whole year ‘round. And I’ve got just the thing to help you with that.

It’s called the Lust Response System, and you’ll get her chasing after you once you’ve flipped her “secret switches”. It all starts by clicking HERE.

Stay Alpha,

– Carlos Xuma